Build the business you've always wanted.
I help personal trainers and fitness professionals launch, grow, and scale profitable businesses using the proven FitBiz Launch system—built from over 13 years of real-world success.
ABOUT ME
EXPERIENCE
In 2012, I founded Train 2U with no clients, no income, and a vision to build a successful fitness business from the ground up. Through hard work, strategic growth, and a commitment to delivering exceptional service, I transformed it into a thriving six-figure business.
Over the next 13+ years, I built and managed a diverse client base of more than 20 private clients while developing successful partnerships with multiple senior living communities and corporate organizations. I've delivered wellness presentations and worked with respected companies and organizations, including Lincoln Electric, Case Western Reserve University, Brookdale Senior Living, and many others. My entrepreneurial journey and success were also recognized with a feature in Crain's magazine.
Today, my passion is helping other fitness professionals achieve the same kind of success. Whether you're just starting out or looking to grow an established business, I'll share the strategies, systems, and real-world experience I've gained from building a profitable fitness business from scratch.
My goal is simple: to help you grow with confidence, avoid costly mistakes, and build a business that is both financially rewarding and personally fulfilling.
EDUCATION
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Baldwin Wallace, MBA - Entrepreneurship
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University of Akron, MSEd - Exercise Physiology
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ACSM - Certified Personal Trainer
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Miller Heiman - Strategic Selling Skills
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Miller Heiman - Conceptual Selling Skills
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Huthwaite - Voice of the Customer
SPECIALTIES
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Fitness Business Consulting
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Business Startup & Launch Strategy
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Client Acquisition & Marketing
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Pricing & Profitability
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Personal Training Business Development
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Business Systems & Operations
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Client Retention & Referral Growth
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Corporate Wellness Programs
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Senior Fitness Programming
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Wellness Speaking & Workshops
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Personal Trainer Mentorship
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Brand Building for Fitness Professionals
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Sales & Consultations
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Service Expansion & Scaling
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Accountability & Business Coaching
MY SERVICES
1
Startups
Starting a fitness business can feel overwhelming, but you don't have to figure it out alone. I'll help you build a strong foundation with proven strategies for attracting clients, setting your prices, marketing your services, and avoiding the costly mistakes that hold new trainers back. Start your business with confidence and a clear plan for success.
2
Business Coaching
You've built a business—now it's time to grow it. Whether you're looking to increase revenue, attract more ideal clients, improve your systems, or expand into corporate wellness and community partnerships, I'll help you identify opportunities and create a strategy for sustainable, long-term growth.
3
Speaking & Workshops
Looking for an engaging speaker who delivers practical, real-world insights? I present on entrepreneurship, fitness business growth, corporate wellness, healthy aging, and professional development. Every presentation is designed to educate, inspire, and leave audiences with actionable strategies they can put to work immediately.
You're passionate about helping people change their lives but building a successful fitness business requires more than great coaching—it takes the right strategy.
Whether you're launching your first personal training business, looking to grow your existing client base, or searching for new revenue opportunities, FitBiz Launch provides proven guidance based on real-world experience—not theory.
After building Train 2U from zero clients into a thriving six-figure business, I created FitBiz Launch to help fitness professionals build profitable, sustainable businesses with confidence. My goal is to give you the tools, systems, and support to grow faster, avoid costly mistakes, and create a business that works for you.
Wherever you are in your journey, I'm here to help you take the next step.
CONTACT ME
Whether you're just starting your fitness business, looking to grow an established one, or interested in booking me for a speaking engagement, I'd love to learn more about your goals.
Schedule your complimentary 30-minute Business Strategy Session today. We'll discuss where you are, where you want to go, and how I can help you get there.
There's no pressure and no obligation—just an opportunity to gain clarity and take the next step with confidence.
ADDRESS
13524 Woodcroft Trace
North Royalton, OH 44133
PHONE
440.552.0338